Miami’s Going Vegan : A New Trend that has Come to Stay
Veganism has become a trend in the past few years. People are becoming more health conscious and are incorporating lifestyle changes; one of them, becoming vegan. The demand for Vegan products and plant-based foods has increased to the point, that there has been an increase of new restaurants serving vegan and plant-based foods around the world. According to an article published by Forbes, Top 5 Dining Trends To Watch In 2018, “No doubt, this is the trend of the year. Beyond the 90% increase in vegan searches on Google in the past year, even McDonald’s rolled out a vegan burger as part of its permanent menu in select countries and Pizza Hut is testing vegan cheese in England.
In 2018, the powerful influence of plant-based foods continues. From dropping the quotes around “cheese” for the commonplace vegan “cheese” on burgers to more plant-based meat entrees on the menu: Restaurants are finally catching on. Expectedly, vegetarian-focused chains such as By Chloe and Veggie Grill will continue to grow.”
In South Florida, we have seen an increase in plant-based food options for vegan lovers such as the vShops Food Hall, an all Vegan food hall, the Vegan Cafe by Chef Chloe, Full Bloom, and one of the newest and hottest vegan restaurant, Planta. Planta is a 100 % plant-based restaurant around South Beach that everyone is talking about, including celebrities. It’s a place to have a great dairy-free fusion meal and be seen among different people! For those searching for a gluten-free and nut-free environment, Planta is the next place to dine for fine cuisine. There are also two other locations in the City of Toronto, Canada and Planta Burger.
Planta is a resaurant chain that is under the umbrella of Groot Hospitality Group, which is owned by David Grutman, that caters to both to the clean eating cuisine lifestyle and the entertainment industry seeking individuals. The Groot Hospitality consists of renown clubs LIV, Story, LIV Hard Rock Stadium, and restaurants, coffee shops and bar/lounges: Komodo, OTL, Planta, Swan, and Bar Levy.
Truffle Burger, pictured courtesy of @PlantaSouthBeach
Most recent, Planta hosted a birthday event for rapper Meek Mill in early May, before he headed off for his celebration at Club LIV. Not only is Planta’s concept unique from any other restaurant in the heart of Miami, but it is the trending lifestyle that just about everyone is looking to adapt to. Planta’s dining experience is amazing for guests looking for a place to eat in a healthy habitual way before hitting the night away at the club like at Groot’s Umbrellas, LIV or Story to party like a rockstar. Planta encourages their guests to share moments on social media with the buzz #PartyOn and get the word out to friends, family, and followers, whether it’s an intimate affair, room for friends, party animals, or general dining.
Club’s like Groot Hospitality’s club’s LIV and Story is where Miami parties like a rockstar. Planta encourages their guests to share moments on social media with the buzz #PartyOn and get the word out to friends, family, and followers, whether it’s an intimate affair, room for friends, party animals, or general dining. Miami’s unofficial Mayor Dave Grutman is the mastermind behind Planta, and the Groot Hospitality Group. Dave has created a hospitality group that caters to the stars by providing and amazing experience when they’re in town. Dave can be seen on social media grabbing breakfast with celebrities at Planta, followed by a cruise on his yacht the SS Groot, then later dancing the night away at his world renown club LIV.
Groot Hospitality has created another heavy hitting player for their line-up with Planta. Planta has filled a void the city needed, by providing clean healthy eating in a haven that’s tucked away in the most luxurious area of the city. Planta supports those who are looking to make delicious and responsible decisions when it comes to clean eating. Groot Hospitality will soon be opening two new restaurants, Swan and Bar Levy, also in Mid-Town’s Design District and if they’re anything like any of their line-ups heavy hitters, we can’t wait!
Title: Digital Marketing Enthusiast
Alex Montes De Oca
Title: Marketing Consultant
Title: Digital Marketing Strategist/ Evolving Social Media Influencer